Anti-Counterfeit, Brand Protection and Tamper Evidence
Counterfeit products not only divert revenue from brand owners, but can also damage the brand reputation. Most products by themselves, without any packaging, are difficult to identify by consumers as the original brand. In reality, it is the packaging that is most effective in discouraging would-be counterfeiters. Selig recognizes the threat of not only counterfeiting, but also product/package tampering that exists for consumer packaged goods. We are the leaders in tamper evident packaging for over-the-counter (OTC) and pharmaceutical packaging as evidenced by our foil induction seals that are prevalent in the market. In selecting an anti-counterfeit technology, there are 2 classes of technology that work differently and call upon 2 different audiences for engagement.
Readily recognized by consumers to ensure consumer confidence and brand security.
Counterfeit packaging is most easily produced when stock materials are used. With the unique proprietary and complex structure of Lift 'n' Peel™, counterfeiters face unique challenges.
Brand Protection Strip
Our brand protection strip features a highly decorative custom printed strip applied using a proprietary application process.
Packages with customized etched foil are regarded as difficult to replicate and will discourage counterfeiting.
Provides counterfeit surveillance and is not readily noticeable to counterfeiters.
Micro Print Cue
Microprint provides graphic clues invisible to the human eye but detectable by higher resolution means.
UV/IR inks are only visible with a UV/IR light source. These sources are readily available to use for UV/IR surveillance.
Near field communication (NFC) technology can detect counterfeit packaging and relay information immediately to the brand owner.