Anti-Counterfeit, Brand Protection and Tamper Evidence

Counterfeit products not only divert revenue from brand owners, but can also damage the brand reputation. Most products by themselves, without any packaging, are difficult to identify by consumers as the original brand. In reality, it is the packaging that is most effective in discouraging would-be counterfeiters. Selig recognizes the threat of not only counterfeiting, but also product/package tampering that exists for consumer packaged goods. We are the leaders in tamper evident packaging for over-the-counter (OTC) and pharmaceutical packaging as evidenced by our foil induction seals that are prevalent in the market. In selecting an anti-counterfeit technology, there are 2 classes of technology that work differently and call upon 2 different audiences for engagement.

Overt

Readily recognized by consumers

Purpose: Consumer confidence and brand security

Covert

Not apparent without further analysis

Purpose: Counterfeit surveillance