Anti-Counterfeit & Brand Protection
Unique Seal
Hologram
Tamper Evidence
Anti-Counterfeit, Brand Protection and Tamper Evidence
Counterfeit products not only divert revenue from brand owners, but can also damage the brand reputation. Most products by themselves, without any packaging, are difficult to identify by consumers as the original brand. In reality, it is the packaging that is most effective in discouraging would-be counterfeiters. Selig recognizes the threat of not only counterfeiting, but also product/package tampering that exists for consumer packaged goods. We are the leaders in tamper evident packaging for over-the-counter (OTC) and pharmaceutical packaging as evidenced by our foil induction seals that are prevalent in the market. In selecting an anti-counterfeit technology, there are 2 classes of technology that work differently and call upon 2 different audiences for engagement.
Overt
Readily recognized by consumers
Purpose: Consumer confidence and brand security
Covert
Not apparent without further analysis
Purpose: Counterfeit surveillance
Contact Selig for more information or to discuss your package protection needs